- Created: Tuesday, 14 April 2009 15:50
A logo without the lolly is no use
A question is haunting college and school administrators, a question about money – ‘Will our sponsors be ok in the credit crunch? Will our bankers cut off our stream of private funding? Will our private cash cow still give out?’ For not only has the Labour government outsourced most of the infrastructure of state education to the private sector, it has also pressurised schools and colleges to adopt a ‘business-friendly ethos’ in every aspect of educational activity. Today hundreds of charities, schools and community projects in the poorest parts of Britain, but especially in the east London boroughs of Tower Hamlets, Hackney and Newham next to the City, have come to rely heavily on the largesse, the ‘generosity’, of City firms and their employees. Advertising and logos bring commerce straight to the students, everything from the local butcher to British Petroleum and the McDonald’s Work Experience Programme. There is hardly a school fair, performance or sporting event that is not sponsored by businesses in return for free advertising space in the hearts and minds and pockets of pupils, parents and teachers. The flow of cash from the free enterprise friends of education is serious money. The Southwark-based Kids Company received £100,000 worth of support from Lehman Brothers last year. Gone, all gone with the wind.